About Us

About Identity Apparel

Clothes that mean something. Made for people who do too.

At Identity, we don’t just make clothes — we tell stories.
Our journey began with the now-iconic “Where the Heart Is” collection — a bold celebration of Kenyan pride stitched into premium t-shirts and hoodies. Worn by patriots at home and in the diaspora, each piece carries more than a design — it carries meaning.

But Identity was never meant to stop there.

We’re now on a bigger mission:
To create apparel that makes people feel something — pride, power, nostalgia, purpose. Whether it’s a fingerprinted Kenyan map or a witty quote that captures the mood of a generation, every drop is designed to spark a feeling.

🌟 What Makes Us Different

• Story-First Apparel: Our designs start with an idea — not just a look.
• Made in Kenya: We work with local talent to bring each piece to life, using high-quality fabrics that last.
• Not Just a Brand. A Feeling. When you wear Identity, you’re not just dressed — you’re represented.

👕 T-Shirt of the Month

Creativity doesn’t take a break, and neither do we.
Every month, we drop a brand new design — inspired by culture, mood, or movement.
Get it while it’s hot… or shop past drops and find the one that speaks to you.

Whether you’re in Nairobi or abroad, we’ve got your back — literally.
Wear your story. Wear what moves you.
Wear Identity.